About Us

Our Vision

Three Hands Philosophy


Sampoerna takes pride in the tradition and philosophy that have become the foundations for the Company’s success. We believe that contributing to the society at large has to go beyond its literal meaning. In order to achieve high quality results, our contributions have to create positive impacts to our internal and external stakeholders.



Sampoerna’s vision is characterized by the “Three Hands Philosophy”.

“The Hands”, which represent adult smokers, employees and business partners, as well as society at large, are the key stakeholders that Sampoerna must embrace to reach its goal to be regarded as the most respected company in Indonesia.

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