Sampoerna at a glance
Discover who we are
PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) has been a significant part of Indonesia’s tobacco industry for more than a century since its establishment in 1913, with Dji Sam Soe or known as the legendary “King of Kretek”.
For more than 111 years, the Company has been the market leader in Indonesia, with a 27.4% market share in the Indonesian cigarette market in 2024.
Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989.
The Company also produces some of the best-known kretek (clove) cigarette brand families including Dji Sam Soe Magnum, Marlboro Filter Black, and Sampoerna Kretek.
Sampoerna is a subsidiary of PT Philip Morris Indonesia (“PMID”) and an affiliate of Philip Morris International Inc. (“PMI”) since 2005. PMI is a leading international tobacco company with global brand Marlboro. The scope of activities of the company consists of, among others, manufacturing, trading, and distributing cigarettes, including distribution of Marlboro, the leading international cigarette brand manufactured by PMID.
Sampoerna’s experienced management team leverages global best practices and world-class systems to oversee more than 90,000 workers, both directly and indirectly.
In addition, Sampoerna also partners with 43 Third-Party Operators (TPOs) that are owned and operated by cooperatives or regional entrepreneurs. The company sells and distributes cigarettes through 105 locations of zone branch offices, sales offices, and distribution centers across Indonesia.
Sampoerna has several subsidiaries that actively contribute to Sampoerna's overall business performance across the years. All shares of these subsidiaries are wholly owned by Sampoerna, either directly or indirectly.
PT Perusahaan Dagang dan Industri Panamas (Panamas) is a subsidiary of Sampoerna, a limited liability company, engaged in various business activities, including the distribution of goods (especially tobacco products), transportation and warehousing, advertising, real estate, and management consulting. Panamas have more than 5,000 employees spread across Indonesia and an extensive distribution network covering more than 90% of cities/regencies in Indonesia.
PT SRC Indonesia Sembilan (SRCIS) is a limited liability company that was previously known as PT Union Sampoerna Dinamika. This subsidiary of Sampoerna was duly established on September 18, 1999, before changing its name to PT SRC Indonesia Sembilan on June 8, 2018. SRCIS is engaged in general trading, digital platform for commercial and agency.
PT Sampoerna Karya Bangsa (SKB) is a limited liability company that was previously known as PT Wahana Sampoerna. SKB was duly established on April 10, 1989, and operates in job training.
PT Harapan Karya Sembilan (HKS), previously known as PT Harapan Maju Sentosa, is a subsidiary of Sampoerna, established under Indonesian law. Currently, HKS operates in the creative services industry, including management consulting, advertising, and brand management services. The main goal of HKS is to help build strong brands and execute effective marketing activities to ensure these brands excel in their class.
PT Persada Makmur Indonesia (Persada Makmur) is a subsidiary of Sampoerna, a limited liability company. Persada Makmur duly established on September 2, 2003, engaged in the cigarette trading business.
PT Sampoerna Indonesia Sembilan (SIS) is a limited liability company previously known as PT Asia Tembakau. This subsidiary of Sampoerna duly established on February 13, 2002, before changing its name to PT Sampoerna Indonesia Sembilan on January 30, 2015. SIS is engaged in the cigarette manufacturing and trading business.
Sampoerna International Pte. Ltd. (SIP) is a subsidiary of Sampoerna duly established on February 21, 1995, and engages in equity investment business in Singapore.
Source: Annual Report 2024
Philip Morris International
Manages world-famous international brands including Marlboro, the world's number one cigarette brand. PMI's products are marketed in over 180 markets globally, and the company employs more than 83,100 from all over the world.
PMI is dedicated to combating the illegal cigarette trade as part of our commitment to being environmentally and socially responsible.
Our products
Our combustible cigarettes product portfolio offers a wide range of products across Machine-Made Kretek (SKM), Hand-rolled Kretek (SKT), Machine-Made White (SPM) and Hand-Rolled White (SPT) categories.
Our smoke-free products (SFP) portfolio consists of heat-not-burn, e-vapor, and oral smokeless products.
How we operate
With headquarters in Surabaya as well as a representative office in Jakarta, we produce cigarettes in nine manufacturing facilities, which are two machine-made kretek cigarette (SKM) production facilities in Pasuruan (East Java) and Karawang (West Java), one innovative smoke-free tobacco products in Karawang (West Java), and six hand-rolled kretek cigarette (SKT) production facilities in Surabaya, Malang, Probolinggo, Blitar, and Tegal.
In addition to our own manufacturing facilities, we partner with 43 third-party operators (TPOs) which are owned and operatated by local cooperatives and entrepreneurs to produce SKT products.
We sell and distribute cigarettes through 105 sales offices and distribution offices.