Discover who we are
PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) has been a significant part of Indonesia’s tobacco industry for more than a century since its establishment in 1913, with Dji Sam Soe or known as the legendary “King of Kretek”.
For more than a decade, the Company has been the market leader in Indonesia, with a 28% market share in the Indonesian cigarette market in 2022.
Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989.
The Company also produces some of the best-known kretek (clove) cigarette brand families including Dji Sam Soe Magnum, Marlboro Filter Black, and Sampoerna Kretek.
Sampoerna is a subsidiary of PT Philip Morris Indonesia (“PMID”) and an affiliate of Philip Morris International Inc. (“PMI”) since 2005. PMI is a leading international tobacco company with global brand Marlboro. The scope of activities of the Company consists of, among others, manufacturing, trading, and distributing cigarettes, including distribution of Marlboro, the leading international cigarette brand manufactured by PMID.
Sampoerna’s experienced management team leverages global best practices and world-class systems to oversee more than 20,700 permanent employees within Sampoerna and its subsidiaries.
In addition, Sampoerna also partners with 38 Third Party Operators (“TPOs”) throughout Java that collectively employ more than 45,600 people in producing Hand-Rolled Kretek Cigarettes (“SKT”). The Company sells and distributes cigarettes through 109 locations of zone branch offices, sales offices, and distribution centers across Indonesia.
Data source: Sampoerna’s 2022 Annual Report
Philip Morris International
Manages five of 15 world-famous international brands including Marlboro, the world's number one cigarette brand in over 175 markets globally, PMI employs more than 71,000 from all over the world.
PMI is dedicated to combating the illegal cigarette trade as part of our commitment to being environmentally and socially responsible.
Our products
Sampoerna’s portfolio meets the continually changing needs of adult smokers.
We manufacture, market and distribute hand-rolled cigarettes (SKT) and machine-rolled clove cigarettes (SKM) cigarettes in Indonesia. We also market and distribute machine-made white cigarettes produced by Philip Morris Indonesia (PMID).
How we operate
In addition to our own manufacturing facilities, we partner with 38 third-party operators (TPOs) to produce SKT products.
We sell and distribute cigarettes through 109 sales offices and distribution offices.