Sampoerna at a glance

Sampoerna

About Us

PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) has been a significant part of Indonesia’s tobacco industry for more than a century since its establishment in 1913, with Dji Sam Soe or known as the legendary “King of Kretek”.

For more than a decade, the Company has been the market leader in Indonesia, with a 28.0% market share in the Indonesian cigarette market in 2021.

Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989.

The Company also produces some of the best-known kretek (clove) cigarette brand families including Dji Sam Soe Magnum, Marlboro Filter Black, and Sampoerna Kretek.

Sampoerna is a subsidiary of PT Philip Morris Indonesia (“PMID”) and an affiliate of Philip Morris International Inc. (“PMI”) since 2005. PMI is a leading international tobacco company with global brand Marlboro. The scope of activities of the Company consists of, among others, manufacturing, trading, and distributing cigarettes, including distribution of Marlboro, the leading international cigarette brand manufactured by PMID.

Sampoerna’s experienced management team leverages global best practices and world-class systems to oversee more than 20,900 permanent employees within Sampoerna and its subsidiaries.

In addition, Sampoerna also partners with 38 Third Party Operators (“TPOs”) throughout Java that collectively employ around 44,900 people in producing Hand-Rolled Kretek Cigarettes (“SKT”). The Company sells and distributes cigarettes through 110 locations of zone branch offices, sales offices, and distribution centers across Indonesia.

Data source: Sampoerna’s 2021 Annual Report

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Liem Seeng Tee began his business by producing and selling Hand-Rolled Kretek Cigarettes (SKT) at his home in Surabaya. His small business was among the first to manufacture and market SKT, under the brand Dji Sam Soe.

With his business firmly established, Liem Seeng Tee then formed a company under the name Sampoerna and moved both his family and factory to a building complex in Surabaya, which was named “Taman Sampoerna.” The facility still produces Sampoerna’s Hand-Rolled Kretek Cigarettes.

Sampoerna’s operation was then passed on to the second generation of the family, Aga Sampoerna, who focused on the production of SKT through Sampoerna Hijau, which is known as Sampoerna Kretek today.

Sampoerna launched its SKM product, Sampoerna A, a Machine-Made Kretek Cigarettes.

Sampoerna became a public company, establishing a modern corporate structure and embarking on a period of investment and expansion.

With its business success, Sampoerna drew the interest of Philip Morris International Inc. (PMI). This led to PT Philip Morris Indonesia (PMID), a subsidiary of PMI, acquiring majority ownership of Sampoerna in May 2005.

Sampoerna overtook the number one market share position in the Indonesian cigarette market.

Sampoerna completed a rights issue to comply with the requirement that public listed companies should have at least 7.5% of their paid-up capital in the hands of noncontrolling shareholders and non-major shareholders.

Sampoerna undertook a 1:25 stock split to provide investors with an affordable stock price and attract a wider base of retail investors. This corporate action was highly appreciated and gained recognition from financial market community in the Asia Pacific.

Sampoerna marked its 105-year journey in Indonesia. #BanggaSampoerna

Started IQOS Club Indonesia and IQOS Booth in Jakarta.

Our Vision

Our vision is to be regarded as the Most Respected Company in Indonesia

To achieve this vision, Sampoerna always refers to the Three-hands philosophy, representing Adult Consumers, Employee and Business Partners, and Society at Large.

The "Hands" represent key stakeholders that Sampoerna must embrace to reach its goals.

Our People

Our success is driven by the diversity of talents that contribute to Sampoerna. We celebrate diversity and make it a powerful force in order to face the challenges of today and the future.

Employees are Sampoerna's main asset, therefore we are committed to continuously develop all of our employees in order to have a brilliant career in Sampoerna as well as engaging in the global arena.

Our Products

Sampoerna is committed to meeting the changing needs of adult smokers through well positioned brands across the segment portfolio.

We manufacture, market and distribute cigarettes in Indonesia, which include Hand-Rolled Cigarettes (SKT) and Machine-Rolled Clove Cigarettes (SKM)

Proud to be with Sampoerna

We are proud to contribute to Indonesia's growth for already over a century.