CSR - Sampoerna Rescue (3)

Sampoerna for Indonesia

Sampoerna Untuk Indonesia (Sampoerna for Indonesia)


Our CSR initiatives are consolidated under the banner of “Sampoerna Untuk Indonesia” (or Sampoerna for Indonesia). For Sampoerna, investing in the welfare of society at large is of equal importance to investing in the future of our business.

This approach drives our diverse Corporate Social Responsibility (CSR) programs that are grouped into four categories:

  1. Access to Education;
  2. Economic Opportunity;
  3. Empowering Women; and
  4. Disaster Relief and Preparedness.

We support various social responsibility programs, with the objective of raising living standards in areas where our employees live and work, as well as those of farmers from whom we source our tobacco. Each CSR initiative is designed to exert a direct and sustainable impact on beneficiaries.



SAR has been operating for 14 years. During this time, its rescue interventions have been recognized at the locals and national levels. In 2016, SAR conducted eight humanitarian missions in Pasuruan, Solo, Garut, Karawang, Labuan, Pandeglang, Aceh and Bima. These missions provided free medical services at 53 location points in 49 districts/cities and 14 provinces in Java, West Nusa Tenggara, East Nusa Tenggara, Bali and Sulawesi. This initiative benefitted approximately 13,000 people.


Sampoerna Rescue Training Center (SAR-TC)


Sampoerna continued to maximize its disaster training center, Sampoerna Rescue Training Center (SARTC), which was built in 2012. In 2016, SAR-TC provided Disaster Preparedness 13 trainings involving several institutions, such as the National Disaster Management Agency, Red Cross Indonesia Malang, a variety of universities and several Regional Disaster Management Agency offices in Pasuruan, Tuban, Jombang, Kediri, Tulung, Gresik, Pidie Jaya, and Bima. This also included cooperation with the Sidoarjo Mud Management Agency. Nearly 600 people benefited from these activities.




SETC was established in 2007 in Pasuruan, East Java. Over the past seven years, SETC has received visits from various stakeholders in Indonesia. SETC has held various trainings for 23,000 beneficiaries. For these efforts, SETC received an award from the Ministry of Cooperatives & SMEs as one of the companies that leads and develops SMEs in Indonesia, as well as awards from media and other leading organizations.

In the aspect of empowering women, we believe that women play an important role in society. Therefore, Sampoerna realizes the importance of empowering women to reach their full potentials in order to obtain equal opportunities and gain economic security in an environment that is free of gender discrimination.

“SETC assisted me to develop my food business in order to improve the product quality and marketing, such as improving the taste, better packaging, obtaining the permit from the Health Agency and going through a more hygienic processing.”

  • Hajjah Liana, a participant of SETC Expo 2005
Pengobatan Gratis pasca banjir bandang di Bima - NTB

Our Support

2017 funding for the programs is derived from Sampoerna’s contribution of Rp21 billion supplemented by a direct allocation from our ultimate parent company, Philip Morris International (PMI), of Rp66 billion, for investment in local initiatives carried out by the Company. These contributions and their implementation are channeled through long-term civil society organizations that have partnered with us.

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