Business transformation

We are fully aware that smoking has risk factors that affects not only adult smokers, but the people around them.

These impacts are the result of the combustion process when consuming cigarettes, that produces smoke with harmful chemical substances. These substances are what can potentially cause smoking-related diseases, and not nicotine. 

Nicotine is a naturally occurring compound found in tobacco leaves. The United States Food and Drug Administration (FDA) stated that although nicotine is a compound that causes addiction, it is not the compound responsible for a number of risks caused by smoking.

Based on a WHO estimate, there will still be more than 1.1 billion smokers by 2025. This is a public health challenge which is very relevant to the tobacco industry.

We seek to minimize the negative impacts of our products through sustainable innovations, and to seek to offer less harmful alternatives for adult smokers.

Since 2008, PMI has invested USD 9 billion to this cause. We have conducted research and product development with international standard scientific methods inspired by the pharmaceutical industry. We share our scientific findings to the public in a transparent manner and encourage various parties to review the results of our research.

Among our smoke-free products are the heated tobacco products under the IQOS brand. IQOS technology heats tobacco and eliminate the combustion process, resulting in harmful and potentially harmful compounds that are 95 percent lower on average than cigarette smoke.

This product does not produce smoke, but an aerosol that contains nicotine.

Read more on our transformation and smoke-free products on and

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