JAKARTA - Daya Anagata Nusantara Investment Management Board, better known as Danantara, is preparing full support across three key aspects for Micro, Small, and Medium Enterprises (MSMEs): capital networks, new markets, and business mentoring.
Danantara’s Chief Operating Officer, Dony Oskaria, revealed that 60 percent of Indonesia’s economy is currently supported by the MSME sector. Through its affiliated state-owned enterprises (SOEs), Danantara has long engaged with MSME entrepreneurs. Moving forward, this support aims to be more robust so these businesses can scale more effectively.
“Indonesia’s economy - 60 percent of it comes from MSMEs - so their existence is very important also to Danantara,” said Dony during an inspirational discussion session at Pesta Rakyat untuk Indonesia 2025 at Smesco Indonesia, Jakarta, on Friday (August 22, 2025).
The Pesta Rakyat untuk Indonesia 2025 is an annual festival designed to strengthen the people-centered economy through developing human resource quality and empowering MSMEs. Hosted by PT HM Sampoerna Tbk. (Sampoerna), the festival provides a collaborative space for MSME entrepreneurs and communities to connect, learn, and grow together.
With inspirational talks, interactive expert-led workshops, and MSME exhibits from across regions, the festival encourages sustained economic growth and equitable prosperity. The event was held to coincide with the 80th Anniversary of the Republic of Indonesia and to celebrate Sampoerna’s 112 years in Indonesia.
Besides Dony, several Ministers of the Red and White Cabinet also attended, including Coordinating Minister for Economic Affairs Airlangga Hartarto and Minister of MSMEs Maman Abdurrahman.
Regarding MSME development, Dony explained that there are three key areas Danantara can focus on. The first is capital access. The Association of State-Owned Banks (Himbara) has rolled out various financing schemes through the People’s Business Credit (KUR) program, as well as group-based financing through Mekaar, which is provided by PT Permodalan Nasional Madani (PNM).
Based on data from the Ministry of MSMEs, the KUR fund allocation reaches IDR 300 trillion, with 63 percent allocated to the production sector. Meanwhile, for PNM’s Mekaar program, there are already 15 million customers.
Beyond capital, Danantara will also assist MSMEs in expanding wider market access - especially in the hotel and hospital networks owned by SOEs. Danantara has a network of 130 hotels and 80 hospitals. All those hotels and hospitals require amenities.
“Certainly, these hotels need amenities like soap, toothpaste, footwear, and so on. As directed by the President, we will hand them over to MSMEs. The same with hospitals,” Dony said.
Third, Danantara will support MSMEs through mentoring. There is a Social and Environmental Responsibility (TJSL) program run by SOEs to advance MSME entrepreneurs.
Danantara, Dony said, has a budget for this MSME development. However, in executing this mentoring role, SOEs need to collaborate with the private sector, especially those that have long had MSME mentoring programs like Sampoerna.
“We hope there is a follow‑up program with Sampoerna; strong mentees can collaborate with Danantara. We review year by year, how many have been mentored, how many have leveled up. We want real outcomes - not just talk without impact,” said the man who also serves as Deputy Minister of SOEs.
Sampoerna’s role in MSME development through its sustainability umbrella program "Sampoerna for Indonesia" has reached thousands of business actors. Sampoerna has MSME development programs: Sampoerna Retail Community (SRC) and Sampoerna Entrepreneurship Training Center (SETC). The SRC program mentors more than 250,000 traditional retail outlets across Indonesia through training, digitalization, and tech integration to boost turnover and competitiveness.
According to Kompas Gramedia (KG) Media research, the total turnover of the SRC network reaches IDR 236 trillion per year - equivalent to 11.4 percent of the total national retail GDP in 2022.
Additionally, through SETC, Sampoerna has trained more than 97,000 participants and mentored 1,600 MSMEs, with over 200 MSMEs achieving export status, and 80 percent having become digitalized. Supported by a 27‑hectare training facility in Pasuruan, East Java, SETC has become a center for developing globally competitive MSMEs.