We want to switch hundreds of millions of current adult smokers to smoke-free products as quickly as possible. Our challenge is twofold: to create breakthrough products that are better alternatives to continued smoking, and that adult consumers find satisfying. Since 2008, we've invested over USD 6 billion, employing more than 400 world-class scientists, engineers, and technicians. To date, around 6.6 million smokers had switched to the first of our smoke-free products. These new products are only intended for adult smokers and not for those who have never smoked or are former smokers.