October 7, 2009

Philip Morris International launches new website: www.productdisplayban.com

LAUSANNE, Switzerland--(BUSINESS WIRE)--Oct. 7, 2009-- Philip Morris International (PMI) (NYSE:PM)(Paris:PM) announces the launch of www.productdisplayban.com. The website has been created to provide facts about the implications of a total ban on the display of tobacco products in retail stores.

“A number of countries are investigating a ban on display of tobacco products in retail stores. There is limited information in the public domain that describes experiences from countries that have banned display and so we felt that it would be useful to create a website that provides information on the effectiveness of the ban, as well as to describe its impact on adult smokers, retailers, tobacco manufacturers and enforcement agencies,” said Morgan Rees, Director of Regulatory Communications for PMI.

Philip Morris supports effective regulation but opposes a total ban on the display of tobacco products in stores.

About Philip Morris International

Philip Morris International (PMI) (NYSE:PM)(Paris:PM) is the leading international tobacco company, with seven of the world’s top 15 brands including Marlboro, the number one cigarette brand worldwide. PMI has more than 75,000 employees and its products are sold in approximately 160 countries. In 2008, the Company held an estimated 15.6% share of the total international cigarette market outside of the United States. For more information, see www.pmintl.com.

Source: Philip Morris International

Source: Philip Morris

Philip Morris International
Media Office, Morgan Rees
Telephone number: +41 (0)58 242 4500
e-mail: productdisplayban-inquiries@pmintl.com
To find out more please visit www.productdisplayban.com

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