September 16, 2008

Philip Morris International Inc. (PMI) Confirms Its Offer for Rothmans Inc; CAD $30.00 Per Share is Best and Final Price

NEW YORK--(BUSINESS WIRE)--Sept. 16, 2008--Regulatory News:

Philip Morris International Inc. (NYSE / Euronext Paris: PM) confirmed that its offer to acquire Rothmans Inc. (Rothmans) is open for acceptance until midnight (Vancouver time) today, unless extended by the company. The price of CAD $30.00 per share in cash represents PMI's best and final offer and provides shareholders with an opportunity to receive payment, with a significant premium, which PMI intends to distribute on September 19, 2008.

The offer documents are available on the SEDAR website at www.sedar.com under the SEDAR profile for Rothmans.

About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world's top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI has more than 75,000 employees and its products are sold in approximately 160 countries. In 2007, the company held an estimated 15.6% share of the total international cigarette market outside of the U.S. For more information, see www.pmintl.com.

CONTACT: Investor Relations:
Philip Morris International Inc.
New York: 917-663-2233
Lausanne: +41 (0)58 242 4666
www.pmintl.com/investors

SOURCE: Philip Morris International Inc.

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