September 12, 2008

Philip Morris International Inc. (PMI) Receives Investment Canada Approval for Rothmans Offer

NEW YORK--(BUSINESS WIRE)--Sept. 12, 2008--Regulatory News:

Philip Morris International Inc. (NYSE/Euronext Paris: PM) today received Ministry of Industry approval pursuant to the Investment Canada Act in connection with the company's proposed acquisition of Rothmans Inc. (TSX: ROC).

The issuance of this approval satisfies the last remaining regulatory condition to the company's acquisition offer dated August 7, 2008. In connection with the determination of net benefit, the company provided certain undertakings, including pledges to continue to operate Rothmans, Benson & Hedges Inc.'s current manufacturing facilities in Canada, invest in their modernization and provide minimum employment assurances.

The company's offer to acquire Rothmans is open for acceptance until 11:59 p.m. (Vancouver time), at the end of September 16, 2008, unless extended or withdrawn by the company.

The offer documents are available on the SEDAR website at www.sedar.com, under the SEDAR profile for Rothmans Inc.

CONTACT: Philip Morris International Inc.
Investor Relations:
New York: (917) 663-2233
Lausanne: +41 (0)58 242 4666
www.pmintl.com
SOURCE: Philip Morris International Inc.

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