WASHINGTON, September 23, 2010

Malawian NGO Total LandCare receives USD 2.5 million grant from Philip Morris International

Pullman, WASHINGTON, September 24, 2010 – Total LandCare (TLC), a Malawian registered NGO announced today that it has received a $2.5 million grant from Philip Morris International (PMI) to continue a multi-year program, started in 2001 to improve living conditions in tobacco farm communities in Malawi, Mozambique and Tanzania.  

That announcement was made today by TLC during an on-campus event celebrating TLC’s partnership with Washington State University (WSU) in carrying out its programs in Malawi, Mozambique and Tanzania.  During today’s event, TLC also unveiled a series of newly produced ads for print media which highlight the issues of poverty, deforestation and scarcity of clean water in Malawi.

TLC’s program for Southeast Africa, known as Enhancing Rural Livelihoods (ENRL) was launched in 1999. The ENRL program was created with the aim of addressing and alleviating the most pressing issues facing Malawi: poverty, deforestation, sustainable agriculture, clean water, sanitation and education, with a focus on community-based approaches to increase agricultural production, food security and incomes within a context that ensures sound management of their natural resources.  In 2008, with additional funding from PMI, the ENRL program was extended to Mozambique and Tanzania.

In speaking about the ENRL program during today’s event, Zwide Jere of TLC said, “The collaborative partnership with WSU is focusing on some of the most crucial problems in the region, such as water shortage, deforestation and energy sources availability, child labor and access to education.”  

Since 2001, PMI has provided more than $14 million in funding to support WSU/TLC ENRL programs in Malawi, Mozambique and Tanzania. To-date, these programs have directly impacted more than 760 thousand people in 6,660 villages. More than 280 shallow wells have been installed in 300 villages and are now supplying fresh water to over 62,000 people; more than 75 million trees have been planted and 6,700 hectares of forest regenerated. Additionally, beginning in 2009, a five year project to construct 100 fully-equipped new schools was initiated and to-date 36 schools have been constructed benefitting 3,600 children.

“We have been supporting TLC`s efforts since 2001 because they are making a measurable difference in improving the living conditions of farmers and their families in Southeast Africa,” said Andrew White, Vice President Contributions for PMI.  “This year’s grant will allow TLC to expand their programs to help an additional 50,000 farm families in Malawi and 6,000 farm families in each Mozambique and Tanzania,” added White.

About Total LandCare (TLC)

TLC is a non-profit, non government organization registered and operating in Malawi, Mozambique, Zambia and Tanzania. It is affiliated to Washington State University (WSU) through a memorandum of agreement. TLC’s mandate is to improve the livelihoods of smallholder farmers in the region with a focus on community based approaches to increase agricultural production, food security and incomes with sound management of their natural resources. A key thrust is to provide information to decision-makers to improve policies that support economic development and growth in a sustainable manner. For more information see www.totallandcare.org

About Philip Morris International

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 brands, including Marlboro, the number one cigarette brand worldwide.  PMI’s products are sold in approximately 160 countries.  In 2009, the company held an estimated 15.4% share of the total international cigarette market outside of the U.S., or 26.0% excluding the People’s Republic of China and the U.S. 

Philip Morris International (PMI) supports charitable giving programs that improve living conditions in places our employees reside and work, as well as in the farming communities where we source our tobacco. Today, PMI invests in the range of $25 million per year in cash to charitable causes all over the planet. We select and manage our programs ourselves, working directly with local NGOs. For more information, see www.pmi.com.

For more information please contact:
Total Land Care:   Zwide Jere /sdi@malawi.net/ total.landcare.mw@gmail.com/+265 999 822 420
Philip Morris International:   Monica Montero/ media@pmi.com/ +41 58 242 4500

About philip morris international inc.

PMI is the world’s leading international tobacco company, with six ot the world’s top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the developement and commercialization of Reduced-Risk Products (RRPs). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabalities in product development, state-of-the-art facilities, and indusrty-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.

For more information

See pmi.com and pmiscience.com

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